A new brand and website for Glass Installation
SIA "Glass Installation" replaces glass on buses and heavy machinery, and really any vehicle that needs it. They came for a rebrand, so we started the brand and the website again from scratch.
- Industry
- Bus & vehicle glass replacement
- What I did
- Design & development
- Live site
- Visit the live site
The goal
Their old brand and website had fallen behind the business, so they wanted both done properly again. We started with the design and rebuilt the brand from scratch, then shaped the site around it.
Most of their work comes through contacts, not Google. It is a niche field, not the everyday car-windscreen job people search for, so search was never the main point. Once the design was set we talked through what was worth targeting and did the SEO groundwork without overbuilding it.
What I built
With the design signed off, I built the site and connected it to my own contact-form system. Every message from the site runs through a small Laravel email gateway I built and run myself, so nothing depends on an outside form service.
It also keeps track of the contact forms directly, so we can see which ones people actually use and how often. For a business that runs on enquiries, that is the useful part.
Under the hood
The front end runs on Next.js with Tailwind for styling. For a site like this Next.js is more than you need, and for most builds I would reach for plain PHP and Laravel, which is simpler to run and maintain. I went with it here on purpose, to properly test where it fits and where it does not.
It held up fine. Handled properly it stays fast, the PageSpeed performance scores sit close to 100, and the built-in image optimisation is genuinely good. What I got out of it was a clearer read on when a heavier framework is worth it, which feeds into how I choose the stack on every project since.
- Next.js
- Tailwind CSS
- Laravel
The outcome
Even with search as a side goal, the site pulls in strong organic traffic. It ranks in the top three across many regions of Latvia for both bus and car windscreen replacement, which brought in work from both, though buses were always the priority.
We recently rebuilt the landing page around buses specifically, since that is the heart of the business, and it is where the site performs best today. Concentrating there meant easing off the broader car-windscreen terms, a trade we were glad to make so the site pulls hardest for the work that matters most.